CoLab Job Board

Content Marketer
St. John's, NL, Canada

Introduction

We are a team of problem solvers who are passionate about empowering engineering teams to build the future, faster. We have some big names on our client roster already and to help accelerate our growth we are looking for a Content Marketer to join our growing Marketing team.

Company

CoLab helps design and manufacturing teams to streamline their processes and resolve issues faster by enabling real-time collaboration, design reviews, and issue tracking with teams around the world. The world's fortune 500 companies are looking to us to help bring the future to life and we couldn’t be more excited to make it happen.

Position

We are looking for a talented Content Marketer to take responsibility for our content marketing strategies for lead generation, lead nurturing, customer education and brand building. You have a strong understanding of brand voice and style, you can write confidently about highly technical subject matter, and you know how to engage readers through all stages of the buyers’ journey. 


Our ideal candidate is a creative marketing professional, with a strong writing background. You should be able to develop engaging content to attract and retain customers in a highly technical field. Ultimately, you will be creating content people want, sharing content on the areas important to our audience, and measuring the effectiveness of all content to make future improvements. 

Responsibilities 

  • Build and understand our audience of technical leaders in design and manufacturing
  • Develop and execute content marketing strategies to support our lead generation goals, in line with our team’s marketing strategy
  • Develop compelling original content including blog posts, e-books, emails and social media 
  • Create content for sales and success team members to utilize throughout the customer's journey 
  • Collaborate with our design team to produce high quality visual and graphic design
  • Develop email campaigns and manage regular content delivery to CoLab’s Community 
  • Follow a regular sprint cycle, and regularly iterate on current strategy to ensure our efforts are optimized, and targets are met


Required Skills

  • 5+ years work experience as a Content Marketer or similar position
  • Excellent communication and writing skills, capable of writing very technical content
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in the top social media platforms
  • Project management skills and attention to detail


Know someone who would be a perfect fit? Let them know!