CoLab Job Board

Marketing Specialist
St. John's, Newfoundland, Canada

Introduction

Finding people passionate about solving meaningful problems is our top priority, and having experience and skills to support that drive is a major bonus. We are a Y Combinator (S19) alumni that is rapidly growing and solving problems for some of the coolest Fortune 500 companies in the world. We offer competitive salaries, great benefits and an opportunity for you to directly add value to the company in a fast-paced and exciting environment.

Position

First and foremost we are looking for people who are passionate about solving tough problems and want to join our journey at CoLab. We are a people-first company that believes the culture fit is as important as the experience/skills fit. In general, we have built a team of people with a team-first attitude and that value continuous improvement, hustle and respect.

This marketing role will initially have a broad scope that will shape the future of our marketing team. The ideal candidate will be a dynamic person who can learn quickly, grow even faster and is obsessed with metrics and improvement. 

Responsibilities:

  • Maintain a thorough understanding of the CoLab platform, and mechanical design across target industries.
  • Create digital marketing strategies to support lead generation and brand awareness objectives. 
  • Execute digital marketing activities and campaigns across various channels.
  • Collect and interpret research to support marketing strategies and user experience.
  • Manage and measure campaigns including search, email, social media, PPC and SEO.
  • Set KPIs, and regularly report on results.
  • Measure and interpret user data and traffic from the Web Application and CoLab Software website, and communicate with the product team to determine user experience improvements.
  • Develop and execute email marketing campaigns to nurture relationships with new prospects and existing customers.
  • Support digital advertising for trade shows and industry events, and support the sales team in subsequent lead nurturing.


Required Skills

  • 3+ Years experience in Digital Marketing or other relevant field. 
  • Understanding of digital media, digital measurements, and metrics.
  • In-depth knowledge of Google Analytics, Google Ads and Google Tag Manager.
  • Understanding of paid, owned and earned media channels and optimal strategies as it relates to these channels.
  • Experience in digital tools/platforms i.e. Video, Webflow, CRMs.
  • Understanding of Search Engine Optimization
  • Knowledge of social media platforms (Facebook, LinkedIn, Youtube, Twitter etc) and deployment strategies.


Company

CoLab is a collaborative design review and issue tracking platform for engineering teams and their supply chains. Our current focus is helping teams shorten design cycles, eliminate painful manual processes and tools (spreadsheets/slideshows) and catch issues before they become expensive changes. In the future we will become the Atlassian for Manufacturing and set the new standard for engineering collaboration.

Know someone who would be a perfect fit? Let them know!